Today we’re thrilled to announce that we’ve raised a $75 million Series C funding round led by SoftBank’s Vision Fund 2 with all our existing investors participating alongside. This is a huge milestone on Peak’s journey to change the way the world works.

Our mission has always been to build a new kind of tech company, one that really moves the needle for our customers’ businesses and one that everyone in our community loves being a part of. We would be nothing without our community of forward thinking customers and the day-to-day users of the Peak platform. …


An office pic from the pre-pandemic days. We’ve since grown our team to 175 Peakers!

We’ve raised $21 million in Series B funding to help us make Decision Intelligence a reality for more businesses around the world.

We have something exciting to share today — we’ve raised $21 million in our Series B funding round.

Oxx led our Series B round, with all our existing investors participating. This brings our total funding to $43m since our seed funding in 2016. We’re also welcoming Oxx General Partner Richard Anton to Peak’s Board of Directors. This is a significant milestone for our team and our company. Here’s what we’re planning next.

Decision Intelligence is really here.

Decision Intelligence is the commercial application of AI to grow great businesses. This is because, at its heart, AI is a technology that…


The way we work will change and that change is inevitable. This change is exciting and one we must embrace. In the world of work, over the next ten years, this is the single most significant change that we will all be a part of…

Every business will need its own AI. In the same way that business functions demand their own ‘System of Record’ — Sales and Marketing have CRM and Operations have ERP systems — businesses will need a new kind of system. …


Today marks another exciting milestone for Peak, as we announce our recognition in Gartner’s Cool Vendors in AI for Retail report. We’re one of three interesting, new and innovative companies recognized in the report.

For sectors such as retail, it’s becoming increasingly apparent that AI is now critical to a business’ future success, rather than a “nice-to-have.” According to a recent Gartner press release, “Gartner research shows that 77% of retailers plan to deploy AI by 2021, with the deployment of robotics for warehouse picking as the №1 use case.” I’ve spoken before about our belief that we’re entering the…


Today we’re delighted to announce that Peak has raised an additional $12 million in equity financing, in an extension to our series A funding round from MMC Ventures and Praetura Ventures.

Instead of trooping out the classic line that the funds will be used to invest in R&D, talent and commercial growth (hint: of course they will!), here’s what we’re up to behind the curtain at Peak…

Firstly, we wanted to ensure the business was on a strong footing going into 2020, even before the tragic spread of coronavirus. From a financing perspective, this meant having the capital to fuel…


We stand on the edge of the AI era. We stand here with the ability to create intelligent software; software that creates value of its own volition. Software that makes decisions, fixes problems and fundamentally changes the way enterprises operate today.

The use of intelligent software will radically change the IT landscape within the enterprise. We have seen paradigm shifts in cloud computing and connected devices in recent memory; a similar, if not greater, change is currently happening. To put it into context, in the same way that business functions demand their own ‘System of Record’ — sales and marketing…


Today is a pretty momentous day for Peak. We’ve been named as one of The Sunday Times’ Top 100 Best Small Companies to Work For, entering the list for the first time and ranking at 45th place. On top of this, we also made the list of the The Best Companies to Work For in the North West, coming straight in at number 20.

When Dave, Atul and I founded Peak we had a very clear idea in our head of what we wanted to achieve. Our mission, ever since, has been twofold; we aim to help businesses do great…


I love NYC. From the first time I visited 20 years ago, the energy and excitement has never left me. Over the last few days a few of us have been in the Big Apple for NRF 2020: Retail’s Big Show. 40,000 in attendance. Javits Center. You can’t miss this one.

On the Sunday (yes, Sunday!), I spoke alongside Footasylum’s Tom Summerfield and Tom Litchford from Amazon Web Services (AWS). …


Well, that was exhausting! A week in Las Vegas with the Peak team for the annual AWS jamboree that is re:Invent. Now, I love conferences. Particularly the chance to see an entire industry en masse and size yourself against the wider world. Aside from the keynotes (great) and checking out the latest and greatest from the cloud computing world, we also had the honour of presenting alongside AWS, Intel and our customer — and good friends — Footasylum.

Our presentation focused on the notion of direct-to-consumer businesses being able to offer truly personalised, connected retail experiences to their customers —…


We love milestones at Peak, so it was a proud moment hosting our first ever public event this week, in association with Amazon Web Services (AWS) in New York City. “Artificial Intelligence: Powering the Future of Retail & Media” was a sold-out success!

Over 100 people were in attendance for an evening of networking, cocktails, food and drink and some insightful talks and presentations from some leading figures in their respective industries.

I’m really proud of the progress we’re making as a business, and to sell out our first ever Stateside event is testament to both Peak and the high…

Richard Potter

CEO of Peak, the pioneering Decision Intelligence company | Tech | Family | Football #THFC

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